Three years of Paradaiza

Three years of Paradaiza

PARADAIZA turns three this September. The move from Xile to building a brand from scratch, life in Stockbridge, the first PARADAIZA pieces, and what’s coming next, plus birthday month giveaways, including a £500 outfit and styling session.




— Paul Mullen
How a Local Does the Edinburgh Fringe

How a Local Does the Edinburgh Fringe

Every August, Edinburgh comes alive with the Fringe, but there's far more to the city than the Royal Mile. Here's how I'd spend a day during festival season, from independent shops and great food to comedy, cocktails and a few local favourites that are worth visiting all year round.

— Paul Mullen
Clubs, Records & Pals for Life

Clubs, Records & Pals for Life

Ahead of the return of MOOVN, we caught up over a few pints to talk about Edinburgh's club scene and why the people you meet along the way matter more than the music itself.

— Paul Mullen
How to Pack for a Summer City Break | Men's Travel Style

How to Pack for a Summer City Break | Men's Travel Style

Preparing for a summer trip to London reminded me of a lesson I should have learned years ago after visiting Porto: I always pack too much.

— Paul Mullen
The Story of the Atelier Jacket

The Story of the Atelier Jacket

How a collaboration with Remode Collective and years of customising vintage garments inspired the PARA-DAIZA Atelier Worker Jacket.

— Paul Mullen
The Making of Number One

The Making of Number One

The story behind Number One - a scent made in Edinburgh, refined through conversation, and worn every day.

— Paul Mullen
The Pinch Chino Returns - Now Made in Scotland

The Pinch Chino Returns - Now Made in Scotland

Our signature chino is back in black. Made in Scotland with stretch cotton from Brisbane Moss. Sharp anti-fit cut, crafted for everyday wear.

— Paul Mullen
Year Two with PARA‑DAIZA — Progress, Community & Craftsmanship

Year Two with PARA‑DAIZA — Progress, Community & Craftsmanship

2025 was a big year — more local production, new classics, and deeper roots in Stockbridge. Here’s a look back, and a look ahead.

— Paul Mullen
Paul’s Picks: 10 Full-Proof Gifts from Stockbridge

Paul’s Picks: 10 Full-Proof Gifts from Stockbridge

From cashmere scarves to small-batch jackets — 10 full-proof men’s gifts from PARA‑DAIZA. Visit us in Stockbridge or shop online now.

— Paul Mullen
Made in Scotland: Jackets, Knits & British Craftsmanship

Made in Scotland: Jackets, Knits & British Craftsmanship

From Rail Worker Jackets to Hawick cashmere—explore PARA‑DAIZA’s commitment to UK-made menswear.

— Paul Mullen
Stockbridge — Edinburgh's Indie Mile

Stockbridge — Edinburgh's Indie Mile

Discover why Stockbridge has become Edinburgh’s go-to neighbourhood for independent shopping, slow fashion, great cafés, and proper community.
— Paul Mullen
To Pinch or Not to Pinch | The PARA-DAIZA Chino Story

To Pinch or Not to Pinch | The PARA-DAIZA Chino Story

From 90s “pinch and tuck” jeans to the modern anti-fit chino — the story behind PARA-DAIZA’s best-selling Pinch Chino and its new evolution, to The Deck Chino.

— Paul Mullen