No Black Friday. No pre-Christmas sale. After more than 30 years in menswear, I share my thoughts on discounting, fair pricing and why we're doing things a little differently at PARA-DAIZA. The price is the price.

A closer look at Block One - our first jean, the thinking behind its fit and the process of turning more than 25 years around denim into something of our own.

We break down the fit of the Atelier Pinch Chino and the details that give it its refined, relaxed shape.

Every August, Edinburgh comes alive with the Fringe, but there's far more to the city than the Royal Mile. Here's how I'd spend a day during festival season, from independent shops and great food to comedy, cocktails and a few local favourites that are worth visiting all year round.

Ahead of the return of MOOVN, we caught up over a few pints to talk about Edinburgh's club scene and why the people you meet along the way matter more than the music itself.

Preparing for a summer trip to London reminded me of a lesson I should have learned years ago after visiting Porto: I always pack too much.

How a collaboration with Remode Collective and years of customising vintage garments inspired the PARA-DAIZA Atelier Worker Jacket.

The story behind Number One - a scent made in Edinburgh, refined through conversation, and worn every day.

Our signature chino is back in black. Made in Scotland with stretch cotton from Brisbane Moss. Sharp anti-fit cut, crafted for everyday wear.

2025 was a big year — more local production, new classics, and deeper roots in Stockbridge. Here’s a look back, and a look ahead.

From cashmere scarves to small-batch jackets — 10 full-proof men’s gifts from PARA‑DAIZA. Visit us in Stockbridge or shop online now.